Four days in at VideoAmp, and I’m already uncomfortably excited.
I’m here to build an AI-native software engineering organization - and help reshape an advertising company for what comes next. Joining the full LA tech brain trust: Dustin Jackson, Michael Rosett, Alex Monroe, and Brian Oppenheim, plus the strong team already in place.
Quick context on VideoAmp -
A dual-HQ late stage startup (LA + NYC) that helps publishers and advertisers measure and optimize ads across digital, streaming, and linear TV. If you’ve watched ad-supported video lately, you’ve felt the problem: irrelevant ads and the same spot three times in a row. The source of this problem: publishers running on aging tech.
To paraphrase William Gibson: the future of video advertising is already here - it’s just not evenly distributed. VideoAmp exists to fix that.
Why I said yes -
-> The mandate: reshape the engineering org and product for the AI era, with real trust from leadership to do it
-> The timing: TV measurement and media currency are mid-seismic-shift, and the window to build the new default is open right now
-> Bringing it all together: what I learned scaling software orgs at Celonis + the 10x velocity I’ve personally felt building side projects with AI over the last 18 months
I spent four years watching AI go from novelty to force multiplier in my own work. Now I get to apply that to an entire company - and an entire industry.
Watch this space.